A pet food manufacturer has introduced a new cat food and spent a large amount of money on the packaging,nationwide television advertising,coupons,and store displays.After a successful introduction period with sales higher than expected,sales suddenly dropped off dramatically.Subsequent research revealed that cats tired quickly of the food and refused to eat it.The pet food manufacturer forgot that cats can also play an important role in the family decision process.What are cats in this case?

Question

Quizplus · Accepted Answer

Cats are the consumers in this case, as they are the ones who will actually be eating the food. The manufacturer failed to consider the preferences and behavior of the end consumer, which ultimately led to a drop in sales.

A Pet Food Manufacturer Has Introduced a New Cat Food