What analytical technique is used to examine consumer lifestyles and categorize consumers?
A) an acculturation analysis
B) psychographics
C) demography
D) socialization

Question

Quizplus · Accepted Answer

Psychographics is the analytical technique used to examine consumer lifestyles and categorize consumers. This technique takes into consideration a consumer's values, interests, personality, and behavior patterns to group them into different segments. Acculturation analysis, demography, and socialization are also important in understanding consumer behavior, but they are not specifically used to categorize consumers based on their lifestyle.

What Analytical Technique Is Used to Examine Consumer Lifestyles and Categorize