If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation,what would the ads do?
A) show people enjoying others' company while eating in the restaurant
B) emphasize that only those people who want to tell others that they have risen to the top of their profession use the restaurant
C) inform consumers about the cleanliness of the food preparation areas and procedures
D) indicate that eating in the restaurant is what "you have earned and deserve"

Question

Quizplus · Accepted Answer

The statement "you have earned and deserve" appeals to the self-actualization motivation by positioning the restaurant as a reward for personal achievement and status. This type of ad would resonate with consumers who are seeking to fulfill their potential and demonstrate their success to others. Options A and C are more related to basic physiological and safety needs, while option B targets esteem needs.

If an Advertiser Wanted to Create Ads for a Restaurant