Starbucks coffee company introduced four premium flavours of Starbucks ice cream,hoping consumers would transfer their love of Starbucks coffee to ice cream.With only a little publicity and a one-time limited outdoor campaign,quarts of Starbucks coffee ice cream flew off the shelves.What did Starbucks use to promote its new frozen product?

Question

Quizplus · Accepted Answer

Starbucks used stimulus generalization by leveraging the strong brand equity of Starbucks coffee to promote its new ice cream product. By introducing flavors that were similar to their coffee offerings, they hoped to transfer the love of their coffee to their ice cream. The limited outdoor campaign and little publicity also suggest that they relied on the power of their brand to generate buzz and sales.

Starbucks Coffee Company Introduced Four Premium Flavours of Starbucks Ice