TAG Heuer is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to detail.When the company introduces new timepieces,why can it can count on a well-established market already existing for the new product?

Question

Quizplus · Accepted Answer

TAG Heuer can count on a well-established market for new products due to stimulus generalization. This is because consumers associate the new products with the positive qualities of the existing products under the same brand, leading to a favorable response to the new offerings based on their experiences with the brand.

TAG Heuer Is a Prestigious Brand of Watch That Is