Connors Bros

Connors Bros. ,a maritime seafood products manufacturer,plans to market its sardines to Ontario consumers through a campaign pushing the little fish as a positive food choice.The campaign aims to nullify the notion that sardines are boring by stressing their health benefits and their savory qualities.What is Connor Bros.trying to do?

A) create new beliefs toward changed product attributes
B) change negative beliefs about product attributes
C) discover attitudes toward its product's attributes
D) strengthen existing positive beliefs about product attributes