Fiona is considering a daycare facility for her five-week-old daughter,Kate.She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight daycare centres,Fiona chose PerfectCare.While she is quite pleased with her choice,she does continue to wonder if she made the correct decision.
-Refer to Daycare.Fiona's visits to the daycare centres and interviews with the caregivers represent which step of the consumer decision process?

Question

Quizplus · Accepted Answer

Fiona's visits and interviews represent the evaluation of alternatives step in the consumer decision process. This is where the consumer gathers information and evaluates the options available to them before making a decision.

Fiona Is Considering a Daycare Facility for Her Five-Week-Old Daughter,Kate