Interface,a manufacturer of floor-covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Co.to develop a carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable floor tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said that the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent.
-Refer to Interface.A consumer in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?
A) evaluation of alternatives
B) external information search
C) need recognition
D) internal information search

Question

Quizplus · Accepted Answer

The consumer would need to conduct an external information search to obtain information about Interface's new biodegradable floor tiles made from corn fibre. This means the consumer has already recognized a need for new floor covering and is currently seeking out alternatives.

Interface,a Manufacturer of Floor-Covering Products,has Recently Entered into an Agreement