Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.The enduring belief that it is a person's responsibility to take good care of his or her body and engage in regular exercise to ensure well-being is an example of what?
A) perceptual dilemma
B) cognitive attitude
C) value
D) marketing-information source
Correct Answer:
Verified
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