Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.To reach the women's market,Nike has created Nike Goddess stores that it hopes will offer the atmosphere and merchandise to attract and keep female athletes coming back.What is Nike trying to cause its women customers to use?

Question

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Nike is trying to encourage stimulus discrimination, which means that women will recognize and respond to the unique features of Nike Goddess stores and products that are tailored specifically to their needs, rather than assuming that generic sports gear for men will suffice. By creating a distinct and appealing atmosphere for female athletes, Nike hopes to attract and retain loyal customers who feel that their needs are being met by the brand. This strategy is intended to differentiate Nike from other athletic wear brands and increase its market share among women.

Between 1987 and 2000,the Market for Women's Athletic Wear Increased