Sixty percent of drinkers of whisky in Great Britain are over 50.The dangers associated with an aging market are obvious.Whisky manufacturers have taken staid traditional symbols of their whisky and placed them in incongruous situations to appeal to a youthful market.
-Refer to Whisky.If young consumers saw these attempts to influence their purchasing behaviour as ridiculous because they believe whisky is an old person's drink,they would miss the advertising message the manufacturers hoped to send.What would have occurred?

Question

Quizplus · Accepted Answer

Selective distortion occurs when consumers interpret information in a way that is consistent with their preconceived beliefs or attitudes. In this case, if young consumers view whisky as an old person's drink and therefore distort or ignore the attempts by manufacturers to appeal to them through incongruous advertising, this would be an example of selective distortion.

Sixty Percent of Drinkers of Whisky in Great Britain Are