A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked well,sales failed to meet expectations because consumers perceived the name to mean the Snow Pup was a toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.
-Refer to Toro.The poor sales under one name and the excellent sales under another is an example of how marketers must be attuned to which of the following?
A) the consumer's lifestyle
B) the consumer's reference groups
C) the consumer's perception
D) the consumer's personality

Question

Quizplus · Accepted Answer

The example given indicates that the perception of the product by consumers had a significant impact on its sales. Marketers must be aware of and understand how consumers perceive their products to ensure successful sales.

A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called