Callaway manufactures golfing equipment-primarily golf clubs.The company has hired Bill Gates and Celine Dion to promote its clubs as "a brand that is something one can aspire to own."
-Refer to Golf Clubs.Callaway hopes that in this advertising communications,Gates and Dion would be seen as which of the following?
A) early instigators
B) opinion leaders
C) innovators
D) aspirational adopters
Correct Answer:
Verified
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