Gordon perceives the purchase of a tattoo to be a socially risky decision because he thinks people will judge him unfairly if he has a tattoo.Madison,however,does not perceive getting a tattoo as particularly risky behaviour.As a result,purchasing a tattoo will be a high-involvement activity for Gordon,but not for Madison.

Question

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This statement indicates that Gordon considers purchasing a tattoo to be a socially risky decision, which implies that he will need to be highly involved in the decision-making process to mitigate the perceived risks. Madison, on the other hand, does not perceive this behavior as particularly risky, indicating that she is not highly involved in the decision-making process. Therefore, the answer is A.

Gordon Perceives the Purchase of a Tattoo to Be a Socially