Ruth is a mother of two,loves to travel,is a member of a book club,enjoys jogging,likes to wear the latest fashions,and is a police officer.All of these diverse needs and interests influence her choice of the goods and services she buys.What does Ruth have?

Question

Quizplus · Accepted Answer

Ruth's diverse needs and interests suggest that she has a component lifestyle, which means that she has multiple identities and interests that influence her buying decisions. A segmented buying process refers to a type of market segmentation in which consumers are divided into distinct groups based on certain characteristics. A multicultural demography refers to a population with diverse cultural backgrounds. Finally, a fragmented market orientation refers to a market in which there are many small, specialized segments with unique needs and preferences.

Ruth Is a Mother of Two,loves to Travel,is a Member