Carissa Ty designs and sells clothes for young working women.She has recently been told that unless she starts designing more to suit the style of the Gen Y market,she is likely to be in financial trouble soon.Why would someone tell her that?

Question

Quizplus · Accepted Answer

Gen Y-ers are a large and influential group of consumers, so it is important for businesses to cater to their preferences in order to stay financially competitive. Designing clothes that appeal to the Gen Y market will likely increase Carissa Ty's sales and help her avoid financial trouble.

Carissa Ty Designs and Sells Clothes for Young Working Women