According to the text,which of the following statements about a marketing plan is true?

Question

Quizplus · Accepted Answer

The text states that a marketing plan should be seen as a "road map" or "series of sequential steps" that outlines the actions and strategies to achieve marketing objectives.

Answer: B
 The text notes that a key purpose of a marketing plan is to "communicate the organization's marketing objectives and strategies to individuals within and outside of the organization."

Answer: D
 The text does not suggest that all marketing plans have exactly the same content. In fact, it notes that a marketing plan will vary depending on factors such as the organization's size, industry, and target market.

Therefore, both A and B are correct choices.

According to the Text,which of the Following Statements About a Marketing