In its stockholders' report,PepsiCo.states "...our business is to increase the value of our shareholder's investment.We do this through sales growth,cost controls and wise investment of resources.We believe our commercial success depends upon offering quality and value to our customers;providing products that are safe,wholesome,economically efficient and environmentally sound;and providing a fair return to our investors while adhering to the highest standards of integrity ..." Which of the following describes this statement?

Question

Quizplus · Accepted Answer

The statement is a mission statement as it outlines the company's primary goal and values. It outlines how the company plans to achieve success and what principles they will adhere to in the process. It is not a market segmentation strategy as it does not detail how the company intends to divide and target its market. It is not a statement of economic potential as it does not outline any financial projections or goals. It is not a marketing mix strategy as it does not detail the specific tactics the company will use to achieve success, such as product, price, place, and promotion.

In Its Stockholders' Report,PepsiCo