What should the focus of an organization's mission statement be on?

Question

Quizplus · Accepted Answer

The focus of an organization's mission statement should be on the market it wishes to serve, which includes identifying the needs and wants of the target audience and how the organization plans to meet those needs. This helps the organization to stay focused on its core purpose and align its strategies and actions accordingly. While social responsibility and product sales may be important components of the mission statement, they should not be the primary focus. The desires of top management should also be considered, but only in the context of how they align with the organization's goals and objectives.

What Should the Focus of an Organization's Mission Statement Be