By defining its business as "making movies" instead of "entertainment," what would a Hollywood movie studio have experienced?

Question

Quizplus · Accepted Answer

Defining the business as "making movies" instead of "entertainment" reflects marketing myopia, which is a short-sightedness in defining a business as a specific product rather than a broader category. This can limit the company's ability to adapt to changing market demands and expand into new areas.

By Defining Its Business as "Making Movies" Instead of "Entertainment