Lori Dyer works for Star Creek,an Australian wine-producing company.She has been asked to submit recommendations for marketing objectives for the upcoming strategic planning period.Which of the following marketing objectives would be most appropriate for the company?
A) Star Creek wants to be recognized as an international winery.
B) Star Creek wants to be number one in the marketplace for all Australian wines within one year.
C) Star Creek wants 30 percent of the market for Australian wines within 24 months of the launching of its new advertising campaign.This effort will be supported by a $20 million commitment from the company's owner and president.
D) Star Creek seeks to sell more bottles of wine than its competitors during the next strategic planning period.
Correct Answer:
Verified
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