Shortly after the start of the new century,Wrigley,the largest chewing gum manufacturer in the world,bid $12 billion for Hershey chocolate.Wrigley was unable to acquire Hershey,but its acquisition attempt would have expanded Wrigley's product lines to include many forms of baking and eating chocolate.Since Wrigley did not produce any chocolate at the time of the takeover bid,this acquisition would be an example of which of the following?

Question

Quizplus · Accepted Answer

Diversification is the process of expanding a company's product lines or businesses that are different from its current products or markets. Since Wrigley's acquisition bid for Hershey would have allowed Wrigley to expand its product lines to include chocolate, this would be an example of diversification. The other options are not applicable in this scenario.

Shortly After the Start of the New Century,Wrigley,the Largest Chewing