Brickheads Ltd. ,located in Newmarket,Ontario,is the leading building materials manufacturer specializing in the manufacture of bricks for housing in the greater Toronto market.Tracey Dyer,Brickheads' Vice President Marketing,remarked to a board meeting that "Brickheads wished that it had an operation in lower mainland BC to capitalize on the housing boom currently being experienced there.But the overall profit picture here for us is excellent despite a slow and steady market." Brickheads would be classified by the BCG model as which of the following?

Question

Quizplus · Accepted Answer

According to the BCG model, a cash cow is a business unit with a high market share in a low-growth market. Brickheads is leading in its market but is experiencing a slow and steady market. Therefore, it would be classified as a cash cow. The other options do not fit Brickheads' current situation.