CentralPulse is Europe's largest manufacturer of hip and knee replacement joints.Which of the company's strategies would identify the surgeons and hospitals as two market segments on which CentralPulse will focus its marketing efforts?

Question

Quizplus · Accepted Answer

Target market refers to a specific group of customers that a company aims to serve with its products or services. In this scenario, CentralPulse is identifying the market segments of surgeons and hospitals, indicating that these are its target markets for its hip and knee replacement joints.

CentralPulse Is Europe's Largest Manufacturer of Hip and Knee Replacement