Ocean Spray's development of Craisins (sweetened dried cranberries)to compete against raisins most directly affected which element of the company's marketing mix?

Question

Quizplus · Accepted Answer

The development of Craisins is related to the product element of the marketing mix because Ocean Spray created a new product (sweetened dried cranberries) to compete with raisins.

Ocean Spray's Development of Craisins (Sweetened Dried Cranberries)to Compete Against