DaimlerChrysler discovered that many of its 2002 Prowlers automobiles had faulty fuel systems that could cause the vehicles to stall in traffic.Which one of the marketing mix strategies should the auto manufacturer use to alert buyers to this problem?

Question

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The best choice would be promotion, as this is the marketing mix strategy that involves communicating with customers about the product. DaimlerChrysler should use advertising, public relations, and other promotional efforts to alert buyers to the faulty fuel systems and offer solutions to fix the issue. This would help to maintain the reputation of the company and build trust with customers.

DaimlerChrysler Discovered That Many of Its 2002 Prowlers Automobiles Had