What provides the mechanism for evaluating marketing results in light of the marketing plans' goals and for correcting actions that do not help the marketing organization reach these objectives within the budget guidelines?

Question

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Control provides the mechanism for evaluating marketing results in light of the marketing plans' goals and for correcting actions that do not help the marketing organization reach these objectives within the budget guidelines. Budgeting, planning, and implementation are all important components of the marketing process, but they do not specifically address evaluation and corrective actions.

What Provides the Mechanism for Evaluating Marketing Results in Light