Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS)since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.By marketing her existing ferret services to people who work with ferrets (such as educators,city officers,and pet store managers)in addition to ferret owners,what would FFRS be engaged in?

Question

Quizplus · Accepted Answer

FFRS would be engaged in market development, which involves targeting new markets with existing products/services. By marketing to educators, city officers, and pet store managers in addition to ferret owners, FFRS is expanding its target audience and reaching out to potential new customers who may not have known about their services before. This is an example of market development.

Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter