Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS)since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis will be exploring aspects of what her service offers,her central location and mobile pickup offering,the price of ferret adoptions,and promotions to increase awareness and expand donations.These elements in the marketing plan make up which of the following?

Question

Quizplus · Accepted Answer

The elements of exploring service offerings, location and pickup options, price, and promotions all relate to the marketing mix, which includes product, place, price, and promotion. Therefore, the correct answer is D - the service's marketing mix.

Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter