Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis should know that effective strategic planning for the Ferrets First Rescue and Shelter requires which of the following?
A) marketing information systems
B) sound planning based on financial measurements
C) continual environmental scanning
D) top management's support and participation
Correct Answer:
Verified
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