Andre wanted to rent a limousine for the weekend;then he learned the rental company offered lower daily rates if he rented it for seven days.The rental company was using a market development strategy.

Question

Quizplus · Accepted Answer

The rental company was using a pricing strategy, specifically a volume discount or promotional pricing strategy, to encourage longer rental periods, not a market development strategy which involves expanding into new markets.

Andre Wanted to Rent a Limousine for the Weekend;then He