Lawler Landscaping Company sells all kinds of ornamental plants.Lawler's management believes that its customers will buy more plants if its salespeople use aggressive marketing techniques because ornamental plants are nonessential items for most homeowners.What type of orientation does Lawler have?

Question

Quizplus · Accepted Answer

Lawler's belief that aggressive marketing techniques will increase sales indicates a sales orientation, where the focus is on sales volume and aggressive sales methods rather than identifying and satisfying customer needs.

Lawler Landscaping Company Sells All Kinds of Ornamental Plants