Walmart has become the leading discount retailer in Canada and the world by focusing on the customer's needs and wants.This philosophy is at the heart of which orientation?

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The market orientation is where a company focuses on satisfying the needs and wants of the customers, which is exactly what Walmart has been doing to become the leading discount retailer in Canada and the world. Production orientation focuses on producing as much as possible and selling it, while the sales orientation focuses on aggressive selling to push products onto the customers. Retail orientation is about optimizing the retail experience for customers, but it may not necessarily prioritize their needs and wants like the market orientation does.

Walmart Has Become the Leading Discount Retailer in Canada and the World