Greenberg Smoked Turkey,Inc. ,is a nationwide mail-order business that operates without any advertising.It does not accept credit cards and has no toll-free number.The hopelessly old-fashioned company is also a very profitable with thousands of devoutly loyal customers-some of whom have ordered Greenberg smoked turkeys every year for the last 50 years.Greenberg more than likely uses which of the following to maintain these long-term ties to its customers?

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Greenberg Smoked Turkey, Inc. maintains long-term ties with its customers through relationship marketing, which focuses on building strong relationships with customers through personalized communication, exceptional customer service, and loyalty programs. The company's loyal customers are a testament to the success of this strategy.