The manufacturer of MaMa Haman's peach salsa knows marketing can make her company a success.She wants to rely solely on promotion as the technique for attracting customers.She advertises extensively in cooking magazines,offers coupons,and provides retailers who carry her product with attractive displays.From this information,what type of orientation does the business have?

Question

Quizplus · Accepted Answer

The manufacturer is focusing on promotion techniques such as advertising, coupons, and attractive displays to attract customers, which is characteristic of a sales orientation. This approach emphasizes selling and promoting the product rather than adapting the product to meet market needs.

The Manufacturer of MaMa Haman's Peach Salsa Knows Marketing Can