Rose is a telephone order taker for Brylane,a catalogue retailer of furnishings for bedrooms and baths.A customer called and asked if the sea green in a bedspread that she had purchased matched the green in a lamp that was being offered in the newest Brylane catalogue.Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.
-Refer to Brylane.Which orientation did Rose show?

Question

Quizplus · Accepted Answer

Rose demonstrated a market orientation by going out of her way to assist the customer in finding the best match for their needs, even though it did not result in an immediate sale for Brylane. She prioritized customer satisfaction and building long-term relationships over short-term profits.

Rose Is a Telephone Order Taker for Brylane,a Catalogue Retailer