Rose is a telephone order taker for Brylane,a catalogue retailer of furnishings for bedrooms and baths.A customer called and asked if the sea green in a bedspread that she had purchased matched the green in a lamp that was being offered in the newest Brylane catalogue.Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.
-Refer to Brylane.What was the most likely result of Rose's efforts?
A) management empowerment
B) customer satisfaction
C) transactional marketing
D) retailer-customer synergy
Correct Answer:
Verified
Q90: Which of the following describes a market-oriented
Q91: Which of the following statements about a
Q92: A problem facing the timber industry is
Q93: What does one-to-one marketing entail?
A) utilizing customer
Q94: What does the marketing concept include?
A) focusing
Q96: Fujifilm Computer Products has improved the efficiency
Q97: Rose is a telephone order taker for
Q98: What is customer satisfaction?
A) a service best
Q99: Fujifilm Computer Products has improved the efficiency
Q100: What does empowerment refer to?
A) the company's
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents