In 1995,the Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were designed with more curves on the outside and more space on the inside.One of Chrysler's goals for remaking the minivan was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce.
-Refer to Chrysler Minivans.In an established organization such as Chrysler,recognizing minivan buyer needs and wants and switching to a customer-driven corporate culture probably required which of the following?

Question

Quizplus · Accepted Answer

Recognizing and responding to customer needs and wants is a key characteristic of a customer-driven corporate culture. This would require an emphasis on creating customer value and ensuring that customer needs are at the forefront of all decision-making processes. Effective coaching programs, establishing strong short-term relationships with customers, and teamwork with suppliers may all be important aspects of achieving a customer-driven culture, but they are not the primary requirement in this context.

In 1995,the Chrysler Corporation Launched the First Complete Remake of Its