In 1995,the Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were designed with more curves on the outside and more space on the inside.One of Chrysler's goals for remaking the minivan was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce.
-Refer to Chrysler Minivans.By introducing sporty,value-priced,and upscale minivans,Chrysler hoped to forge a long-term relationship with customers as they replace their older minivan.What is Chrysler engaged in?
A) customer valuation
B) empowerment
C) primary goal making
D) relationship marketing

Question

Quizplus · Accepted Answer

Chrysler is engaged in relationship marketing, which aims to build a long-term relationship with customers by offering different types of minivans to appeal to a wider range of customer groups. The goal is to retain customers as they replace their older minivans, and this approach recognizes the importance of customer loyalty in the long-term success of the business.

In 1995,the Chrysler Corporation Launched the First Complete Remake of Its