Sales-oriented organizations do not seek to generate sales volume through intensive promotional activities.
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Q4: A market-oriented organization targets its products to
Q7: Only a firm's salespeople need to be
Q8: Both production and sales orientations are focused
Q10: Retailers who give their sales clerks the
Q11: While most marketing organizations rely on various
Q12: A marketing-oriented firm defines its business in
Q15: Firms try to achieve customer satisfaction and
Q16: Marketing is defined as producing,promoting,and selling products.
Q17: Customer value is calculated as the ratio
Q127: During the 1940s,World War II figured just
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