In the early 1920s,Ford promised its customers any colour that they wanted as long as it was black.Ford's management assumed that anyone buying a car would accept the colour black,so it made products affordable by offering only one variety in large quantities.Ford is an example of a market-oriented firm.

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Ford's approach of offering cars in only one color (black) to streamline production and reduce costs is an example of a product-oriented firm, not a market-oriented firm. Market orientation focuses on meeting the needs and desires of consumers, whereas product orientation focuses on improving production and product efficiency.

In the Early 1920s,Ford Promised Its Customers Any Colour That