Online advertising techniques make use of _____ to control the ranking of a product in a search results list.
A) mcommerce
B) search engine optimization
C) search electronic exchange
D) B2B

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) techniques are used to control the ranking of a product in a search results list. SEO involves optimizing a website's content and structure to improve its visibility and ranking in search engine results pages. Other online advertising techniques such as pay-per-click advertising and display advertising rely on different methods for promoting products but do not directly control the ranking of search results. Mcommerce refers to mobile commerce, and B2B refers to business-to-business transactions, neither of which are directly related to controlling search result rankings. Search electronic exchange is not a commonly used term in online advertising.

Online Advertising Techniques Make Use of _____ to Control the Ranking