To remain successful, firms must actively anticipate changes in ________.

Question

Quizplus · Accepted Answer

To remain successful, firms must actively anticipate changes in all of the above areas, including customer demographics, future technologies, and new products/services. Failing to anticipate these changes can result in a loss of competitiveness and market share. Therefore, firms should constantly scan the environment and adapt proactively to changes in the market.

To Remain Successful, Firms Must Actively Anticipate Changes in ________