Business-strategy alliances are fundamentally related to a firm's core business through ________.
A) vertical relationships
B) horizontal relationships
C) complementary relationships
D) all of the above

Question

Quizplus · Accepted Answer

Business-strategy alliances can involve vertical relationships (with suppliers or distributors), horizontal relationships (with competitors or partners in the same industry), and complementary relationships (with firms offering complementary products or services).

Business-Strategy Alliances Are Fundamentally Related to a Firm's Core Business