In a product/market extension, the objectives include ________.
A) efficiency of larger operations
B) synergy of similar but expanded product lines or geographic markets
C) eliminating capacity, gaining market share, and increasing efficiency
D) anticipation of new industry emerging and culling resources from firms in multiple industries whose boundaries are eroding

Question

Quizplus · Accepted Answer

In a product/market extension, the objectives include gaining synergy from similar but expanded product lines or geographic markets. This means that companies seek to leverage their existing strengths and capabilities to enter new markets or expand their product offerings. This is often done in order to increase market share and improve efficiency, but the primary focus is on building upon existing strengths. Eliminating capacity is not usually a primary objective of this strategy, and anticipating new industry trends is more characteristic of a diversification strategy.

In a Product/market Extension, the Objectives Include ________