Revenue-enhancement synergy exists when total sales are greater if two products are sold and distributed ________.
A) by cooperating firms
B) within the same business unit
C) by competing firms
D) within one firm

Question

Quizplus · Accepted Answer

Revenue-enhancement synergy is the increase in sales revenue that results from the selling of two or more complementary products together. This is most likely to occur within one firm when the products are bundled together and marketed as a package deal, thereby increasing the overall value proposition for the customer.

Revenue-Enhancement Synergy Exists When Total Sales Are Greater If Two