A system for translating vision and strategy into tangible performance measured by criteria such as sales growth and customer retention is called a(n) ________.
A) objective
B) balanced scorecard
C) stakeholder analysis
D) goal analysis

Question

Quizplus · Accepted Answer

A balanced scorecard is a system that translates vision and strategy into tangible performance measured by criteria such as sales growth and customer retention. Option A, objective, is too broad and does not specifically address the described system. Option C, stakeholder analysis, is a separate process that identifies and analyzes stakeholders in a project or organization. Option D, goal analysis, does not fully capture the comprehensive nature of a balanced scorecard system.

A System for Translating Vision and Strategy into Tangible Performance