The internal perspective assumes that firms can create a competitive advantage by having resources that are rare or costly to imitate.

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The internal perspective of competitive advantage focuses on the resources and capabilities of a firm that are unique and difficult for competitors to reproduce or imitate. These resources can include patents, trademarks, and other intellectual property, as well as specialized knowledge, expertise, and skills that are difficult to replicate. By leveraging these resources, firms can create a sustainable competitive advantage that helps them to outperform their rivals in the marketplace.

The Internal Perspective Assumes That Firms Can Create a Competitive