According to the internal perspective, the major determinant of competitive advantage is ________.
A) industry structure and positioning of the firm
B) product differentiation
C) the firm's resources and capabilities
D) the practice of adopting strategies to make an industry more attractive

Question

Quizplus · Accepted Answer

According to the internal perspective, the major determinant of competitive advantage is the firm's resources and capabilities. This means that the resources and capabilities possessed by the firm are the key factors in achieving and maintaining a competitive advantage over other firms in the industry. The firm's resources may include physical assets, financial resources, human resources, and intellectual property, while capabilities refer to the firm's ability to effectively use these resources to achieve its goals. Industry structure and positioning, product differentiation, and the practice of adopting strategies to make an industry more attractive are all external factors that can influence a firm's performance, but they are not the major determinants of competitive advantage from an internal perspective.

According to the Internal Perspective, the Major Determinant of Competitive