According to Vern McGinnis, to be effective, all a mission statement need to do is define what the organization is and what the organization aspired to be.

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A mission statement should provide a clear description of the organization's purpose and direction, and it should articulate its core values. According to Vern McGinnis, it does not need to include detailed action plans or strategies for achieving its goals.

According to Vern McGinnis, to Be Effective, All a Mission